Our Journey to a Cleaner World

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at a glance

Danezis Stories was commissioned by Dixan and Henkel Hellas to design and execute the "Clean in Depth, Clean at the Source" campaign. From initial concept development to strategic planning, we crafted a comprehensive sustainability initiative that addressed both environmental needs and community engagement. We managed all aspects of the campaign, including event organization, creative content production, and collaboration with local authorities, schools, NGOs, and volunteers across Greece.

Unleashing the Power of Storytelling

The program included impactful actions such as coastal and underwater cleanups, with the plastic collected being repurposed into useful items for local communities. We also expanded the campaign's reach by engaging schools, municipalities, and environmental organizations throughout Greece, ensuring broad participation. The campaign evolved into 'Clean in Depth, Clean at the Source v2.0', which focused on water resource preservation, with the involvement of public and private entities, as well as volunteer groups from remote and island regions.

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