at a glance
Danezis Stories designed METRO’s employer branding series “The Values that Unite Us – The Stories that Inspire Us” as a strategic platform built on real workplace experience. Based on interviews and on-site research in My market stores, we identified true, positive stories that show how employees live the company’s values in their daily work. One of them is the story of Sonia Spathi in Anavyssos, where a simple interaction with a young customer grows into a relationship of trust.
Sonia is a long-standing member of the My market team. One afternoon, a father walks into the store with his young daughter. The interaction could have stayed transactional. Instead, Sonia slows down, talks to the child, remembers her on the next visit and gradually turns a quick supermarket errand into a relationship of trust. For the family, this is a small, personal experience that makes the store feel more familiar and safe. For METRO, it is evidence that the company’s values are reflected in how employees choose to act when nobody is looking for a camera.
