at a glance
Asimina manages a My market store in Rhodes. Over the years, she brought in fourteen people through personal referrals, one by one, all staying for the same reason: trust in their leader and trust in the company. Her story is part of the campaign "The Values That Unite Us. The Stories That Inspire Us", a strategic employer branding platform we developed for METRO. Through field research and on-site interviews across My market stores, we identified employee stories that turn abstract values into workplace evidence.
Nine unscripted narratives, filmed during actual shifts in natural light. Human proof instead of institutional messaging. The campaign won Platinum and Gold for Best Internal Communications Campaign and Silver for Best Employer Branding Campaign at the Internal Communication & Employee Engagement Awards 2025. We continue producing new episodes in 2026.
