The most touching story in our series, The Values That Unite Us – The Stories That Inspire Us, is the story of Nikos and Evangelia. Nikos, an employee at METRO, and his wife Evangelia participated in the assisted reproduction program supported by METRO and Be-Live. Thanks to this support, they were able to fulfill their dream of becoming parents. Their journey touched their hearts and changed their lives forever, and it stands as a testament to the commitment METRO has to its people, offering meaningful support when it truly matters. At Danezis Stories, we developed this campaign from the ground up, carefully guiding each step from initial concept to final execution. Our role extended well beyond filming—we brought these powerful, real-life stories to life in a way that connects deeply with audiences, highlighting the core values that drive METRO's dedication to its people.