Clean in Depth, Clean at the Source with My market

The global challenge of plastic pollution finds its roots not only in our seas but also in our lakes, the source of a large percentage of plastic that ends up in the sea. Dixan and Henkel Hellas, supported by My market supermarkets, recognized this often overlooked fact and took decisive action through. At Danezis Stories, we were entrusted with the task of designing, developing, and implementing this campaign, which included the creation of an impactful TV commercial highlighting this stark reality.