- LG Electronics Hellas
LG & Ithaca | A Journey of Genuine Support
at a glance
Since 2016, LG Electronics has supported Ithaca Laundry, providing the resources to keep its mobile laundry unit running and delivering hope to those without a home in Athens. This collaboration goes beyond clean clothes—it’s about restoring dignity and creating opportunities for reintegration into society.
Through our partnership with LG, we captured the inspiring stories of individuals who have experienced this transformation firsthand. Former beneficiaries now work as part of Ithaca’s team, turning their experiences into meaningful contributions to the community. This is the power of genuine support. It’s not just about providing resources; it's about creating a narrative that connects deeply, inspires action, and has a lasting social impact.
Our strategy for this project was to unfold the human interest story behind Ithaca’s mission. We focused on the personal journeys of Ithaca's employees—individuals who have faced challenges, overcome them, and now dedicate themselves to helping others do the same. These four feature stories highlight their resilience, compassion, and the profound impact of community support.
