When Storm Daniel unleashed its fury, Nikos Tsioras, co-owner of Homeline, watched helplessly as floodwaters consumed his 2,000-square-meter warehouse. The security cameras told a grim story — merchandise submerged, machinery destroyed, shelves collapsed under the weight of the rising water. What had taken years to build seemed lost in a matter of hours.
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At Danezis Stories, we proposed to bring Nikos’s untold story to life, capturing not only the devastation, but also the immediate response that followed. As part of our 360° campaign for Interamerican & Anytime, this powerful narrative highlights the swift and human-centered actions of the insurance provider. Through a series of carefully crafted TV, radio, digital, and cinema adaptations, we shared how Interamerican’s team was there from day one, offering both practical support and emotional reassurance, giving Nikos the courage to rebuild and move forward. Discover how we can elevate your brand's narrative through strategic storytelling.