As the floodwaters rose, Athanasios Tsintzas watched helplessly as his business was overwhelmed. Roads were damaged, machinery was ruined, and the future seemed uncertain. Amidst the chaos, a lifeline appeared... Stories like Athanasios's inspired us and led to the creation of a 360° campaign for Interamerican and Anytime, presenting a powerful narrative of resilience and support. Adapted across TV, radio, digital platforms, outdoor, and cinema, the campaign illustrates the proactive measures taken by Interamerican’s team, ensuring that stories like Athanasios’s continue to inspire and highlight the company’s dedication to its clients.